Editoria e Media
Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019
Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of Europe's largest funding rounds this year — to fuel its expansion in Southeast Asia , Japan , Israel and the Middle East . This includes the recent opening of offices in Tel Aviv and Bengaluru.
Adjust will also use the capital to develop its product suite, with the ultimate goal of providing marketers with a single platform for all their needs.
In 2019, Adjust made significant progress to make marketing simpler, smarter and more secure, including:
The company also boosted headcount to 400 globally, hiring over 170 employees in the last year. Additionally, Adjust tracked 12,000 new apps, including Fandango, TomTom, Voi, Standard Chartered and Weight Watchers.
Undermining the mobile industry's growth is the ever-present threat of ad fraud. With fraud set to claim an estimated $42 billion of ad dollars in 2019, tackling the issue has been a key priority for Adjust since it launched the first mobile fraud prevention tools in the market in 2016.
This year, the global tech company rejected nearly 200 million fraudulent app installs, saving its clients a total of
$450 million in ad spend and allowing them to reinvest it in channels that deliver real value. By continuing to adapt its product to fight the latest types of mobile ad fraud, Adjust helps marketers keep their data clean.
For the latest announcements and research, visit Adjust's media page and follow @adjustcom on Twitter.
Adjust is the industry leader in mobile measurement, fraud prevention and cybersecurity. Born at the heart of the mobile economy and grown out of a passion for technology, the globally operating SaaS company now has 15 offices around the world.
By making marketing simpler, smarter and more secure, Adjust empowers data-driven marketers to build the most successful apps in the world. Adjust is a marketing partner with all major platforms. In total, more than 30,000 apps from global leading brands including NBC Universal, Procter & Gamble, Rocket Internet and Tencent Games have implemented Adjust's solutions to secure their budgets and improve performance.
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Joshua Grandy
PR & Communications Manager (U.S.)
Email: pr@adjust.com
Phone: +1-484-683-5929