Internet
Worldhotels Unveils New Online Presence
Worldhotels, one of the leading groups of independent hotels worldwide, has launched its new group website. Hospitality is about more than just room nights; it is about experience, people, and emotions. With its , featuring an optimized user experience and increased security measures.
. As mobile usage becomes more popular, worldhotels.com will appear with a instead of linking to display content. It will be easier for users to simply scroll through the page to get their information than to click to locate information.
Another great improvement is to keep a , and to stand out among the crowd of design-, and colour-heavy sites. The new design follows the latest trend of displaying the content on a Worldhotels' take on this returning trend is much more modern and centers the view point.
The design does not only allow for , but it is also motivated by the need to . Guests can easily access worldhotels.com The responsive design of wh.com helps by being at its guests' fingertips wherever they may be and is mindful of its users, they might have. It will provide an optimal view regardless of accessed via desktop, mobile or tablet device.
The new worldhotels.com allows for an for both quick decision makers and guests who are looking for inspiration and additional information about their hotel choice.
The content is aligned with Worldhotels' general marketing strategy of . For Worldhotels, storytelling means more than telling a simple story, it is the crucial communication and marketing strategy to make a difference in these social and content-intense times. It is a differentiated experience that Worldhotels wants to create for the user and inspire their guests to fulfill lifelong dreams. Guests can truly experience the hotel from the comfort of their home with images and video footage. They may use the website to cross "bucket list" items of their list and get access to once-in-a-lifetime experiences.
include a secured user login process, server protection against potential cyber attacks and the possibility to opt out of the use of cookies.
Worldhotels' loyalty programme, , is into the website and will allow guests to collect points directly on worldhotels.com and redeem points into cash-value hotel vouchers.
"The new worldhotels.com brings our guests closer to our hotels than ever before," explains Thomas Griffiths , Head of Worldhotels' marketing team. "We looked very closely at what our guests want and need in a website and then worked hard to give them just that."
The new website is live now at worldhotels.com.
For reservations or information, visit worldhotels.com. Images are available in the "news & press" section of worldhotels.com or from ehuebner@worldhotels.com
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Elisabeth Huebner
Worldhotels
+49-(0)-69-660-56 - 259
ehuebner@worldhotels.com