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Mirchi is back in UAE, in a bigger and bolder avatar, with the best of music and entertainment for its listeners
In a bigger and bolder avatar, the brand has come back as 'Mirchi', dropping the term 'Radio' from its name. This is to highlight the fact that Brand Mirchi is much more than radio now.
Brand Mirchi offers its customers and clients experiences and solutions across various digital platforms, On-ground events (Mirchi IPs and customized events), Original video content (Web series and sketches) and interesting celebrity shows like 'Calling Karan' with Karan Johar , 'What Women Want' with Kareena Kapoor .
With South Asians comprising more than 50% of the UAE population, UAE is an extremely important and strategic market for the brand. Having established its stronghold in the country for almost eight years, Mirchi offered unparalleled entertainment that the audience lapped up with delight. Mirchi dominated the share of listenership for over 5 years in UAE (Nielsen data), retaining it's leadership status till June 30 2020 when it exited the market for strategic reasons.
Mirchi will now be accessible to listeners across UAE on the frequency 102.4FM as well as online on www.mirchi.ae
Further to Mirchi's rapidly growing digital and brand solutions businesses, this launch provides for an ideal outlet for Indian and well as local brands to reach their target audience in the UAE. Catering to a diverse diaspora of South Asians, Mirchi provides for a large consumer base for businesses to engage with.
Commenting on the launch Prashant Panday , MD and CEO ENIL of Mirchi says,
Director of Dolphin recording Studio LLC Kish Bandopadhyay said, " ."
Brij Bhalla – CEO Dolphin Recording Studio LLC shared, "
This launch comes on the heels of Mirchi's upcoming expansion across multiple markets in GCC region.
Photo - https://mma.prnewswire.com/media/1475566/Mirchi_Back_In_UAE.jpg
Logo - https://mma.prnewswire.com/media/1475565/Mirchi_UAE_Logo.jpg