Moda
Björn Borg Expands to China
On Shanghai's West Nanjing Rd, the luxury-shopping street that houses flagship stores of numerous global brands, Swedish Fashion brand Björn Borg is now launching a shop-in-shop in fashionable Sogo Department store. At the same time, the company introduces their range throughout the whole of China through collaboration with e-tailer Taobao - a Chinese equivalent to eBay or Amazon.
(Photo: http://photos.prnewswire.com/prnh/20120823/557058 )
The Björn Borg offer in China will encompass a full wardrobe - from underwear and sports wear to footwear and accessories.
Björn Borg's investing partner in China , Penny York , has held senior positions since 2004 for an international underwear brand with over 500 points of sale before deciding to join the Bjorn Borg China initiative.
Images are available at: press.bjornborg.com
Pernilla Johansson, PR & Event Manager, Björn Borg AB.
Phone: +46-8-506-655-13
E-mail: pernilla.johansson@bjornborg.com
http://www.bjornborg.com
NASDAQ OMX Stockholm. Ticker: BORG