Siwar Foods Partners with Betramos to Bring the 'Magic of Waffles' to KSA

The 'Magic Waffles', an ideal snack at home or on the go, will be sold under the Siwar Foods brand through an extensive retail network in KSA & GCC region and via digital channels, including Siwar's own online store.  The 'Magic Waffles', an ideal snack at home or on the go, will be sold under the Siwar Foods brand through an extensive retail network in KSA & GCC region and via digital channels, including Siwar's own online store.  Serge van den Nieuwenhof, CEO Betramos added: 'Our...

The 'Magic Waffles', an ideal snack at home or on the go, will be sold under the Siwar Foods brand through an extensive retail network in KSA & GCC region and via digital channels, including Siwar's own online store. 

Serge van den Nieuwenhof, CEO Betramos added: 'Our unique filled Belgian waffles have been successfully launched in multiple markets globally and we are proud to add Siwar to our list of growing partners. We recognise the significance of the Saudi market and are confident that we have found an innovative and established partner to fulfill our ambitions in Saudi and the wider region.

In a short period of time, Siwar has worked with leading manufacturers around the world to introduce a growing range of 'time saving' products into the Saudi retail market, including; meals, pizzas, desserts, pancakes and waffles. The 'Magic Waffles' range adds to the list of convenience based RTE categories that Siwar is increasingly penetrating.

About Siwar Foods: We are a Saudi FMCG company, focused on redefining the 'time saving' food sector in KSA and beyond with a 'Progressive Halal' market positioning.  Built on an agile business model, we work with leading suppliers to bring ready to eat (RTE) products, inspired by flavours from around the world, to our customers.  Our products help people live a better life, without compromising on what's important to them; variety, taste, quality and affordability.  We serve consumer and business sectors, with an omni channel presence in retail, online and 'Chef in a Box' vending machines.  With our commitment to sustainability and an environmentally friendly business approach, we are proudly aligned to Vision 2030.

Contact: Yusuf Jehangir, +966 53 331 6701, [email protected]

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