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Recharge Reports Record 39% Sales Growth in 2024 and have made a Strategic Leap Into B2B
A key milestone was the launch of Recharge's next-generation platform, designed to scale with future market needs. The new architecture enables faster partner onboarding, deeper product personalisation, and will support the business to unlock future capabilities such as embedded finance and white-label offerings.
Recharge also progressed its application for a Payment Institution licence in the Netherlands , a move that will expand the businesses product offering with financial services to consumers across Europe .
Günther Vogelpoel, CEO of Recharge, said:
Recharge entered 2025 with strong momentum, having secured a €45 million M&A facility from ABN AMRO to accelerate its inorganic growth strategy. The facility strengthens the company's ability to pursue acquisitions that expand its reach and capabilities across both B2C and B2B. It was quickly put to use with the acquisition of Giftcloud — a UK-based platform supporting businesses to grow through digital rewards. This marks Recharge's official entry into the B2B space, opening new opportunities to serve brands and businesses with digital-first solutions for customer acquisition, engagement, and rewards.
Recharge now connects wellknown brands with consumers across more than 180 countries through its scalable global infrastructure. With over 16,000 digital prepaid payment products and a unified platform spanning Europe and beyond, the company continues to build the backbone for digital value distribution — supporting partners across both B2C and B2B segments with instant, secure, and compliant access to prepaid.
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georgiahanias@ecologymedia.co.uk
Director Corporate Affairs
press@recharge.com
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Recharge is a global prepaid payments platform that connects brands with consumers through a unified digital infrastructure. Operating across both B2C and B2B, the Group makes branded prepaid products accessible anytime, anywhere via its multi-country storefronts, including Recharge.com and Startselect.com. Following the acquisition of Giftcloud, Recharge also enables digital rewards and incentives for businesses looking to acquire, engage, and retain customers. Active in over 180 markets, Recharge is powering the global digital distribution of prepaid payments products through a single, scalable platform. For more information visit company.recharge.com .
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