Buxton, Elevar, and Audiense Unite Under a New Brand: Audiense

FOR IMMEDIATE RELEASE    Buxton, Elevar, and Audiense Unite Under a New Brand: Audiense   Fort Worth, TX – July 18, 2025— Buxton, a pioneer in location intelligence and customer analytics, today announced its rebrand as Audiense. The new brand unifies the strengths of three organizations—Buxton, Elevar (acquired in January 2024), and the original Audiense (acquired in March 2025), into a single suite of offerings tailored for today's customer-centric business. This change marks a...

Fort Worth, 18/07/2025 (informazione.news - comunicati stampa - economia)

 
 
 

— Buxton, a pioneer in location intelligence and customer analytics, today announced its rebrand as Audiense. The new brand unifies the strengths of three organizations—Buxton, Elevar (acquired in January 2024), and the original Audiense (acquired in March 2025), into a single suite of offerings tailored for today's customer-centric business. 

This change marks a significant step in the company’s evolution, aligning decades of expertise with AI-powered capabilities to help brands connect with real people, both online and in person. 
“Audiense is more than a name change. It reflects what we’re building and our shared belief that strategic growth begins with a deep understanding of your audience,” said Jim Swift, CEO of Audiense. 

Bringing Together Proven Strengths 

Together, these capabilities now form the refreshed —a unified set of solutions that helps brands understand not just who their customers are, but why, where, and how they make decisions. 

Smarter Insights, real-world impact 

Audiense equips marketing, insights, and strategy teams to: 

All Buxton, Elevar, and Audiense products will continue to be actively sold and fully supported. 

The brand rollout will continue in the coming months, featuring an updated visual identity, unified messaging, and deeper product alignment. Clients will continue to receive uninterrupted service, now with expanded capabilities. 

 

Audiense is an AI-powered suite of solutions that helps brands transform complex customer data into meaningful insights and measurable outcomes. Backed by PSG Equity, Audiense combines capabilities from location intelligence, ecommerce analytics, and real-time audience insights to deliver a holistic view of customer behavior, motivation, and intent. 

Built for strategy, marketing, and growth teams, Audiense empowers brands to engage the right people online and in person, and to personalize every interaction with clarity and precision.  

To learn more, visit www.audiense.com.  

 
Tiffany Wakimoto 
SVP, Marketing 
tiffany.wakimoto@audiense.com