2011 COMPARATIVE FIGURES FOR RAPALA'S NEW SEGMENT STRUCTURE

Rapala VMC Corporation Stock Exchange Release April 18, 2012 at 9:00 a.m. Rapala VMC Corporation ("Rapala") will change its reportable operating segments from January 1, 2012 onwards. On December 23, 2011 Rapala announced sale of the gift business, which represented nearly 50% of Other Group Products segment 2011 sales...

Rapala VMC Corporation
Stock Exchange Release
April 18, 2012 at 9:00 a.m.


Rapala VMC Corporation ("Rapala") will change its reportable operating segments from January 1, 2012 onwards. On December 23, 2011 Rapala announced sale of the gift business, which represented nearly 50% of Other Group Products segment 2011 sales. As a result of the divestment of the gift business, Other Group products segment remaining with mainly Winter Sports and Hunting products manufactured and outsourced by the Group and sold under the Group's brands will be combined with Group Fishing Products segment and presented as one reportable segment; Group Products.

 

Group Products include Group Lures, Fishing Hooks, Fishing Lines and Fishing Accessories as well as Winter Sports and some other non-fishing businesses manufactured and outsourced by the Group and sold under the Group's brands. Third Party Products include non-Group branded fishing products and third party products for hunting, outdoor and winter sports. Basis for Group's operating segments is the distinction between the type and source of products. Comparative information for year 2011 based on Group's new segment structure is presented below.

 

 

 

Simultaneously from January 1, 2012 reporting onwards, to improve quality and transparency of the Group's investor information Group's geographical sales information will be presented excluding intra-Group transactions, i.e. including only Group's external sales. Comparative information of 2011 external net sales by unit location has been presented below.

 

 

 

RAPALA VMC CORPORATION

 

Jussi Ristimäki

Chief Financial Officer

 

 

For further information, please contact:

Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540

 

 

Distribution: NASDAQ OMX Helsinki and main media

 

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 37 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

 

Copyright Thomson Reuters

Attachment(s)
http://hugin.info/120091/R/1603476/506961.pdf

Regulatory News
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: %s via Thomson Reuters ONE


[HUG#1603476]