Under Armour's Recent Acquisitions Trump Nike in Pursuit of Digital Health & Fitness Dominance says Strategy Analytics

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The author of the report, Adam Thorwart , would go on to say, "The arms race to be the top digital health & fitness provider is far from over. Key competitors like Nike and Adidas should be looking for ways to re-gain status in the industry. Meanwhile, Under Armour needs to not only focus on Nike and Adidas – it also needs to focus on Fitbit who recently acquired FitStar. This race is just starting to heat up."

According to "We see health & fitness as one of the top trending categories moving forward. In fact, health & fitness app appearances in the top 100 have doubled in the US in the last few years. Under Armour is a key player and we expect to see Nike and Adidas become more involved as well."

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Adam Thorwart , +1 617 614 0748, athorwart@strategyanalytics.com
European Contact: David MacQueen , +44 1908 423623, dmacqueen@strategyanalytics.com