GoPro® Launches HERO3+® A Smaller, Lighter Evolution of Best Selling Camera

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GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro's cameras and accessories. An average of three GoPro "tagged" videos are uploaded to YouTube every minute, and GoPro is used by the world's leading production companies to help produce some of today's most engaging film and television content.

Video: The HERO3+ Black Edition Camera – Smaller, Lighter, Mightier Still

In addition to being the best-selling camera globally in consumer markets*, GoPro's HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis. The National Academy of Television Arts & Sciences recently awarded the HERO3 camera an Emmy for its contributions to filmmaking and television production.

"We have used GoPro cameras in some of our biggest productions, like and . GoPro has allowed us to capture and share fascinating new perspectives that previously weren't possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next," remarks award winning producer, Mark Burnett .

"The HERO3+ illustrates GoPro's commitment to innovation. We took the world's best-selling ultra compact camera and made it better because we're relentless in our pursuit of delivering the best possible user experience to our customers. We saw that we could make the HERO3+ significantly smaller and lighter while at the same time increasing battery life 30%. We saw the opportunity to design a sharper lens, so we did it–improving GoPro's already highly regarded image quality. And we thought up exciting new features like SuperView, which enables the world's most immersive wide-angle video. These are all features that we as passionate GoPro users want for ourselves, and we're excited to share them with our customers around the world," said Nicholas Woodman , Founder and CEO of GoPro.

The HERO3+ Black Edition

The HERO3+ Black Edition camera has a suggested retail price of $399.99 .

The HERO3+ Silver Edition

The HERO3+ Silver Edition camera has a suggested retail price of $299.99 .

GoPro is the world's 2 largest camera accessory brand* thanks to its industry-leading line of wearable and gear-mountable accessories. Mounts and accessories are key to enabling the life-capture creativity of millions of GoPro customers around the world. GoPro announced today several new mounts, including:

Check out other new mounts and accessories at: www.gopro.com/products

While HERO3+ cameras and accessories make it easy to incredible footage, GoPro Studio 2.0 makes it easy to and share incredible videos. New to Studio 2.0 are GoPro Edit Templates–customizable templates of some of GoPro's best videos made available for free to users. It's as easy as picking out a GoPro video you like and dropping your own GoPro clips into the pre-made edit template. Killer soundtracks are included and all the edits are stylishly timed to the music by GoPro's famous production team. Now anyone can easily create professional-looking videos, making it more fun than ever to GoPro.

Studio 2.0 is available for free download on GoPro.com