Turismo
'Book as you Binge', 'Emotional Goal Engines' & 'No-prep Journeys'
Based on expert interviews, stakeholder commentary, research, and theoretical perspectives, the report reveals five future journeys – – plus a series of compelling conclusions:
By 2035, travellers won't waste time researching and booking trips; instead, they will unearth them via immersive travel-tainment – binge-worthy storytelling shaped by their habits, values, and moods. They will swipe up, speak on cue, or click to curate their journeys – no need for tab-switching. Booking platforms will evolve into hubs of raw and authentic travel content that is immediately bookable.
In the coming decade, travel will shift from being about where you want to go to who you are, why you want to travel, and how you want to feel. Journey itineraries will be powered by people's identities, where AI and algorithms build hyper-personalised journeys based on emotional needs, intent, and sense of self, rather than trending destinations.
Trips will become seamless in the next decade, as booking partners transform into hyper-flexible, responsive and rewarding companions that ease disruption and elevate each stage of the journey. Tomorrow's journey-makers will engage with intuitive, agentic AI buddies through platforms and devices that deliver real-time rebooking, local insights, and adaptive rewards, turning moments of friction into loyalty.
Hyper-convenient, frictionless, and rewards-driven systems will transform people's journey experience in the 2030s. Booking platforms will be reimagined as travel concierges, replacing pre-trip logistics with seamless, easy escapes. They will provide travellers with on-arrival access to essentials and loyalty-driven rewards. Travelling light will also benefit the reduction of journey carbon emissions, aligning with people's growing desire to travel sustainably without sacrificing convenience.
Advanced technologies will create hyper-personalised connections between journey-makers, their transit choices, and the surrounding environment, designing and inspiring entire multi-modal journeys based on their values, moods, and moments. Moving between transit types will become an integrated, immersive, and informative experience, where the journey becomes as much of an adventure as the destination itself.
' ,' says Veronica Diquattro , Omio's President of B2C and Supply Europe. . '
The is available to download: https://www.omio.com/c/futurereport/
Amy Van Schalkwyk, amy.vanschalkwyk@thisisnovos.com
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