Experiences leader, Viator, puts marketing power in operators' hands with global launch of Viator Accelerate

LONDON, Feb. 1, 2022 /PRNewswire/ -- Viator, the leading global marketplace for experiences, today announces the worldwide launch of Viator Accelerate. Programme participants can expect an average of 15% bookings growth, with many pilot participants experiencing growth beyond 200%. LONDON,Feb. 1, 2022/PRNewswire/ -- Viator , the leading global marketplace for experiences, today announces the worldwide launch of Viator Accelerate . Programme participants can expect an average of 15%...

LONDON, Feb. 1, 2022 /PRNewswire/ -- Viator, the leading global marketplace for experiences, today announces the worldwide launch of Viator Accelerate. Programme participants can expect an average of 15% bookings growth, with many pilot participants experiencing growth beyond 200%.

In exchange for raising commission above the minimum rate by as little as one percent, the Accelerate programme allows eligible operators to reach a larger audience through highly-contextual, highly-targeted advertising placements on Viator. 

"Our industry has seen extraordinary growth since the mid-2010s.  Where travellers once had two or three options for a cooking class, or three or four for a sunset cruise, they now have ten, twenty, or maybe even thirty choices," commented Ben Drew, president, Viator.

"Viator Accelerate exists to help operators stand out from the crowd – on their terms, under their control and where it matters.  It was built with operator feedback at its foundation."

The programme:

Immediate impact
Early adopters of the programme talked about Viator Accelerate as an effective, affordable means of gaining valuable exposure:

"We have seen a terrific uptick in sales since joining the Viator Accelerate programme. In addition the data that we now have access to will be invaluable in monitoring our competitiveness. I am very encouraged with this new development!" - Phil Coulter, Premium Tours, London

To learn more about the Accelerate programme, visit the Viator website and follow Viator on Facebook, Twitter, or LinkedIn.

About Viator

Viator, a Tripadvisor company, makes it easy to find and book incredible tours and activities. With nearly 400,000 bookable experiences onsite, there's always something new to discover, both near and far from home. With ultimate flexibility, award-winning customer support and millions of traveller reviews, Viator offers experiences so incredible, you'll want to tell your friends.

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