Cibi e Bevande
JBS Presents High Added-value Portfolio at World's Largest Food Fair
The 100% Natural chicken range, called Seara DaGranja in Brazil , caters specifically to Islamic requirements and is available on Arab markets in four different cuts: and and The products comply with strict international quality standards and hold animal welfare certification, attesting to the fact none of the poultry has received any antibiotics or hormones at any stage in the production process. Furthermore, all animal feed used throughout the poultry breeding process is vegetable-based. Alongside a number of new items, Seara will also be presenting its range, which launched recently in the United Arab Emirates and includes cuts such as and products.
, Brazil's biggest beef exporter to the Middle East , will be showcasing its brand at Gulfood. The range was originally launched in 2018 to celebrate JBS's 65 anniversary and already includes over 50 premium beef cuts produced by a blend of European breeds. 1953 Friboi is already available through 5,400 sales outlets in Brazil . As it expands internationally, some of the standout qualities the brand offers are its raw material sourcing controls and the high quality standards applied across all its production processes, which benefit from advanced technologies, standardization and best cut selection.
During the fair, the Company will also be presenting its brand of , which includes products available in both pouches and cans. This will give the Company an opportunity to promote its traditional corned beef range, which is launching a new visual identity, and move ahead with plans to start exporting luncheon meat. Bordon expects to launch another 20 items in its Middle East portfolio by 2021 – including sausages, meatballs and new corned beef flavors – and plans to triple output over the next three years.
During the event, products from the JBS Novos Negócios (JBS News Business) division, which makes collagen and food industry ingredients, and other items from the Company's international businesses will also be on show. will be bringing its to Dubai and will be presenting its and promoting the chicken brand, which is very popular in Europe . Additionally, will be showcasing its , and other brand portfolios.
Clients visiting the JBS stand during Gulfood will have an opportunity to try out some of the Seara 100% Natural and 1953 Friboi cuts, all cooked to order by famous chefs, and Bordon's ready meals. Visitors will also be able to view a high-tech digital catalog presenting the Company's products, as well as a panel called the JBS Innovation Display, which will include additional information about JBS portfolios, innovation and brands.
This year, the Seara 100% Natural range has been pre-selected as one of the fair's most innovative products and is already a finalist for the under the category " ". The JBS range of Pouched Beef and Chicken is also a finalist under the category " ". The winners will be announced during the event.
Last year, the JBS stand won the prize for the fair's best venue. The Company set up a modern space called "JBS & Seara Innovation" presenting innovative and creative attractions offering customers and visitors the opportunity to try out main products.
This is the 24 edition of Gulfood, which is being held from February 17 to 21, 2019 . The expects to welcome around 98 thousand visitors from 193 countries over the five days of the event.