Editoria e Media
Credera Names Ian Thomas UK Chief Data Officer
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
"Ian's experience and expertise in the data arena is extraordinary," said Chris Dean , Credera's CEO in the UK. "We are excited to welcome him into the Credera community. His knowledge and background will add exceptional value to our clients and our people."
Thomas is a 20-year veteran of the data and analytics industry. He co-founded one of the industry's first web analytics firms and has held senior data leadership roles for Microsoft and Publicis Groupe, dealing with some of the world's largest and most complex datasets and building effective cross-functional teams to bring data to life. He is a leading figure within the growing chief data officer community in the UK, having been named on DataIQ's list of 100 top data leaders in 2020.
"I'm very excited to be joining Credera at this point in their journey and to help them build on their trusted client relationships to deliver extraordinary results through data," said Thomas. "The role of the chief data officer combines deep technical knowledge and experience with softer skills in organisational design, stakeholder influence, and operational excellence; but it can be a challenging job, with few peers to bounce ideas off. My goal is to support our clients' data leaders with practical advice and insights that are backed by Credera's outstanding operational and technical delivery capabilities as well as Omnicom's open operating system that orchestrates better outcomes, Omni."
Credera (credera.com) is a global, boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm's mission is to make an extraordinary impact on our clients, people, and communities.
Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public, relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.