Moda
New Insider's Guide for London Fashion Week
" London is the world's leading fashion retail capital - the diverse mix of independent retailers, a plethora of vintage dealers and outstanding flagship and department stores bring together a myriad of talent, creativity and individualism.' says Louise Chidgey , Head of Product & Design, Stylus.
London's famous "villages" offer distinct shopping destinations - from Chelsea and Notting Hill to Mayfair and Primrose Hill, Dalston and Shoreditch - all home to engaging stores that edit their collections with a discerning eye. Stylus' insider knowledge helps the fashionista discover the cutting edge collections to be found off the beaten track.
East London
Stores to look out for are concept space in Dalston that marries fashion with multi-media, - the new men's establishment - and the latest store for fashion for women and men on Redchurch Street. in Shoreditch's has been selling classic leather handbags for over a decade and directional fashion brand store is also worth a visit.
Central London
The iconic commissions installations and apparel collections from designers from varying fields, while also in Dover Street, and luxury fashion offer in Marylebone are home to cutting edge fashions.
New stores to look out for include in Covent Garden whose eco credentials are combined with innovative footwear design, Brazilian flip flop brand in Kingly Court, where customers can design their own flip flops, as well as the feted American fashion and accessories designer new store on New Bond Street.
West London
Westbourne Grove and Ledbury Road in West London are home to lively fashion boutiques such as the new which is inspired by retro poolside chic. Vintage boutique is near to - is not to be missed and the Westbourne House branch of , uses individual rooms to display aspects of the designer's modern and classic designs. further south, marks a return to the spirit of King's Road on the 1960s and 1970s.
Information:
Lisa Ramsay , Wordville, Tel: +44(0)7974-005049, lisa@wordville.net