Enterprise Indoor LBS Market in the US 2014-2018: Key Vendors are Apple, Google, HERE, Micello, Shopkick and TeleCommunication Systems

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Indoor location-based services (LBS) are used to track the location of an object or people within a building or a specific location such as a university campus. The indoor LBS are confined to a very limited geography; hence, they use only wireless networks such as Wi-Fi and WLAN that cover a small area. In addition, the indoor LBS require a high accuracy to locate the position of the object or device. Because of this, they use positioning technologies based on Wi-Fi, WLAN, UWB, Bluetooth, A-GPS, MEMS, and other hybrid technologies. Indoor LBS are mainly used in universities, hospitals, stadiums, shopping malls, government offices, airports, museums, convention centers, hotels, resorts, and parking areas.

The analysts forecast the Enterprise Indoor LBS market in the US to grow at a CAGR of 43.48 percent over the period 2013-2018.

This report covers the present scenario and the growth prospects of the Enterprise Indoor LBS market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from the following:

It also presents the vendor landscape and a corresponding detailed analysis of six major vendors in the Enterprise Indoor LBS market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market

The increasing popularity of context-aware computing and start-ups driving the innovation are some emerging trends in this market. Context-aware computing allows the application and the users to be aware of the user location data in relation to the position of real-world objects.

According to the report, one of the key drivers in this market is the increased adoption of LBS for its cost-effectiveness. Indoor LBS comes with very low implementation costs and zero uncertainty. Because customers are delivered content based on data gathered and analyzed from their own location information, the success of the campaign is ensured in a cost-effective manner.

Further, the report states that one of the key challenges that the market faces is security and privacy concerns. As most of the LBS solutions are hosted on open platforms to make computing simple and allow easy sharing of information, the security of customers' data poses a serious concern.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Buying Criteria

08. Market Growth Drivers

09. Drivers and their Impact

10. Market Challenges

11. Impact of Drivers and Challenges

12. Market Trends

13. Trends and their Impact

14. Vendor Landscape

15. Key Vendor Analysis

16. Other Reports in this Series

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/6qp298/enterprise_indoor

Media Contact: Laura Wood, +353-1-481-1716, [email protected]