Editoria e Media
Powerhouse Digital Studio, TheSoul Publishing, Sky Rockets Over a Billion Subscribers on Key Social Media Platforms
Achieving over one billion subscribers coincides with Tubular Labs February 2021 announcement placing TheSoul Publishing at top of their charts of the most unique global viewers in 2020 (644 million, tied with The Walt Disney Company). Tubular also reports TheSoul Publishing has garnered the most online media views, a position the studio has maintained since October 2020 , outpacing legacy creators including ViacomCBS, Sony Pictures, Comcast and The Walt Disney Company.
Throughout 2020, research shows consumers highly favored short-form and positive videos, a boon for TheSoul Publishing and its lighthearted brand of content. Because of its engaging and irresistibly shareable appeal across a wide variety of audiences, TheSoul Publishing was able to effectively grow its audience footprint by hundreds of millions globally and expand across all major social media platforms, becoming a go-to online source for entertainment.
"To eclipse over one billion subscribers is not a milestone you hit too often. We're beyond stoked to reach this incredible achievement, earned through our team's hard work and, to be honest, some lucky decisions we've made along the way. The entire team is thrilled to live through this at TheSoul, as we've solidified our place among household names in the entertainment industry," said Arthur Mamedov , Chief Operating Officer at TheSoul Publishing. "We are fortunate to have platform partners that are equally as interested in sharing uplifting and entertaining content with their users. For us, reaching such momentous growth says a lot about how our content is resonating with audiences at a global scale, especially during the shared struggles of today's world. We already seem to be in the right place and time to deliver what the audience really wants - and we see limitless opportunity ahead as we continue in this incredible journey."
Today, TheSoul Publishing is recognized as the award-winning studio behind popular channels including:
is an independent digital studio that produces entertaining, positive and original content for a global audience. One of the world's most prolific and popular online media companies, reaches over 1 billion social followers across . Their globally based creative team continuously and consistently delivers engaging and irresistibly shareable content for all ages — in 19 different languages — distributed via a social media-driven cross-platform network.
From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, portfolio of media brands emphasise the positive, the practical, and the purely entertaining. Their most-viewed channel, , is the No. 1 DIY digital brand in the world and ranks among the Top-10 of all channels.
universe of well-known channels, including and , satisfy their viewers' curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.
Current initiatives include expansion across additional social media and streaming platforms — such as and Chinese platforms including and — as well as continued growth of their extraordinary global production team, to provide their fans more of the content they crave and love.
TheSoul Publishing has garnered numerous accolades including the 'Digital Studio of the Year' at the 2021 Digiday Video & TV Awards, a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination (Best Brand Engagement), a pair of 2021 Shorty Award nominations (Best YouTube presence, Best Community Engagement), a 2021 Drum Award nomination (Video Team of the Year), multiple Cynopsis Digital Model D Award wins (Best Digital Consumer Brand - TheSoul Publishing, Best YouTube Channel - 5-Minute Crafts) and nominations (Best Branded Content Marketing), and a Media Excellence Award win (Excellence in Original Content).
Photo - https://mma.prnewswire.com/media/1497672/TheSoul_Publishing.jpg
Contact: Lewis Oakley , +44(0)7767-887-035, lewis@milkandhoneypr.com