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Tesla Leapfrogs the Competition in Interbrand's 2021 Best Global Brands Report
- Sephora (#100) is the only new entrant for 2021, making LVMH Group the biggest group entity, with five brands in the table.
- Tech dominates the top 10, with no changes to the top three of Apple (#1), Amazon (#2) and Microsoft (#3). The top three brands account for a third (33%) of the total table value this year.
- Top 100 brands now valued at US$2.67 billion – up 15% from 2020 – the highest ever growth rate in the 22-year history of Interbrand's Best Global Brands.
NEW YORK , Oct. 20, 2021 /PRNewswire/ -- Interbrand has today announced the brands that have fared best in its 2021 Best Global Brands ranking.
Following its re-entry to the table last year, Tesla (#14) was the fastest growing brand of 2021, with an unprecedented 184% increase in brand value. Tesla also saw the largest rise in rankings, moving 26 places up the table, closely followed by Salesforce.com (moving up 20 places to #38) and PayPal (moving up 18 places to #42).
Sephora (#100) is the only new entrant to the rankings this year, but its addition makes LVMH Group the biggest group entity in the table. LVMH group is the first to have five brands in the Best Global Brands table – Sephora, Louis Vuitton (#13), Dior (#77), Tiffany & Co. (#92) and Hennessy (#95).
Despite its seismic growth, Tesla has yet to enter the top ten. once again takes the top spot in the table, followed by
Having overtaken Google in 2020,
( US$210,191m ) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.
The remainder of the Top 10 comprises: Google #4 ( US$196,811m ), Samsung #5 ( US$74,635m ), Coca-Cola #6 ( US$57,488m ), Toyota #7 ( US$54,107m ), Mercedes-Benz #8 ( US$50,866m ), McDonald's #9 ( US$45,865m ) and Disney #10 ( US$44,183m ).
The overall value of the table has increased to US$2,667,524m (up 15% from US$2,326,491m 2020), which is the biggest growth rate in the past 22 years of Interbrand's Best Global Brands.
The average brand value increase in 2021 is 10%, significantly larger than the 1.3% in 2020, owed largely to the economic disruption caused by COVID-19. Technology is the fastest growing sector, with an average brand value change of 23% year-on-year. It is also the most valuable sector by average brand value, followed by beverages and sporting goods.
During the analysis of BGB 2021, the fastest risers significantly outperformed other brands on three factors, revealing the fundamental priorities:
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For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends and the full methodology, visit www.bestglobalbrands.com.
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