Turismo
FITUR 2026 Expands Its Travel Technology Area by 50%, Strengthening Its Role as the Leading Hub for Innovation-Tourism Dialogue
With two months ahead of the fair, the area is set to expand by an exceptional 50% growth in 2026. Hence it will bring together leading firms from over 20 countries, including Andorra , Argentina , Austria , Brazil , China , Costa Rica , France , Germany , Ireland , Israel , Italy , the Netherlands , Peru , Poland , Portugal , Spain , Switzerland , the United Arab Emirates , the United Kingdom , the United States and Turkey .
, located at Hall 12. Essentially the lounge is designed to connect innovation, training, high-tech trends and business. It intends to strengthen as the innovation hub where solutions in AI, automation, data analytics, distribution, digital marketing, smart mobility and immersive experiences, converge.
will feature cutting-edge services from leading companies such as and . will also showcase groundbreaking start-ups, highlighting the area's role in positioning tech firms across the globe.
The relevance of for the tourism industry lies in its ability to strengthen destination and business competitiveness, transform the traveller experience through cutting-edge digital solutions, improve operational and energy efficiency, and generate new data-driven business models. Its growth in echoes this evolution and establishes the fair as a key platform for international dialogue between innovation and tourism, connecting technology companies with operators, destinations, investors and the wider value chain within the tourism industry.
More information at https://www.ifema.es/en/fitur
evalera@ifema.es
lfarioli@ifema.es
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