Information Technology
Tech Mahindra Solidifies its Position Among the Top 10 Global IT Services Brands in the Annual Brand Finance Ranking
Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization has aligned its brand promise to the dual imperatives of scale and speed, bringing together the influence of both Tech Mahindra and the larger Mahindra Group.
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Over the last year, Tech Mahindra's brand activation has enabled significant on-ground impact with the launch of multiple brand initiatives that include launching a new website, introducing a new marketing tech stack and streamlining the marketing function to simplify operations and delivery. Tech Mahindra has also strengthened its partnership with Mahindra Racing, the greenest team in motorsport and the only Indian team to compete in the ABB FIA Formula E World Championship. Further, with the roaring success of the second season of the Global Chess League (GCL) in London last year, the organization is preparing for the third season.
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Tech Mahindra has also deepened its partnership ecosystem with several initiatives around modernizing the workplace, enhancing business transformations, delivering enterprise solutions that are powered by artificial intelligence (AI)/GenAI. The organization is also committed to democratize technologies like GenAI further, building sovereign LLMs with projects like Project Indus that are being taken to the world. There is a significant focus on deepening Tech Mahindra's identified strengths — a unique combination of engineering capabilities with a strong IP play, network services, and software services, and investments around industry-specific platforms.
Tech Mahindra is well positioned to further integrate sustainability with digital transformation, reflected by its strong performance in this year's ranking. It has consecutively been positioned as the top IT company, ranking at number 1 in the S&P Global Dow Jones Sustainability Index (DJSI) for the IT Services Sector in
India , and number 2 globally.
For more information on how TechM can partner with you to meet Scale at Speed™ imperatives, please visit https://www.techmahindra.com.
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