Information Technology
IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
Alongside Race Center, IBM and Scuderia Ferrari have launched new app features designed to deliver fans personalized and interactive fan experiences year-round — 24/7, 365 days a year. These include:
IBM and Scuderia Ferrari will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team's vast amounts of current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in ways that deepen the connection between Tifosi, F1 fans, and the world's most renowned F1 racing team.
"IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence," said . "With AI, we're creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it's race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions."
"This app is about bringing all our fans closer to the heart of the racing world of Ferrari," said . "With IBM's cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can't wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience."
Download the redesigned Scuderia Ferrari mobile app, now available on mobile devices, in the Apple App Store and the Google Play Store. Click here to learn more about IBM and Scuderia Ferrari HP.
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
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Sarah Benchaita
IBM
sarah.benchaita@ibm.com
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