The European Art of Taste: Discover The Freshness of Nature in the Italian Fruit Juices

The supply of more and more natural fruit juices is also fundamental for the health of consumers. According to a new study published in BMC Nutrition, scholars have found that drinking 100% natural fruit juices even during the first years of life accustoms the body to choose a more balanced diet even while growing. Furthermore, natural fruit juices benefit both heart health and cognitive activity, as shown by the "European Prospective Investigation Into Cancer and Nutrition Netherlands study", published in February 2019, which shows that moderate consumption 100% fruit juice (7 x 150 milliliter glasses per week) is associated with a 17% reduced risk of cardiovascular accidents and a 24% lower risk of stroke.

The supply of more and more natural fruit juices is also fundamental for the health of consumers. According to a new study published in BMC Nutrition, scholars have found that drinking 100% natural fruit juices even during the first years of life accustoms the body to choose a more balanced diet even while growing. Furthermore, natural fruit juices benefit both heart health and cognitive activity, as shown by the "European Prospective Investigation Into Cancer and Nutrition Netherlands study", published in February 2019, which shows that moderate consumption 100% fruit juice (7 x 150 milliliter glasses per week) is associated with a 17% reduced risk of cardiovascular accidents and a 24% lower risk of stroke.

Italy is one of the most important places in the world for the production of fruit and vegetables, counting on references that are unique in the world for taste and quality that are also reflected in the production of fruit juices. The European Art of Taste project, funded for 3.7 million euros by CSO Italy and the European Union, represents the main Italian fruit and vegetable producers such as Jingold, KingFruit, Joinfruit, Oranfrizer, Mazzoni Group, Conserve Italia, Rk Growers, helping to promote the values of Made in Italy production in China, Japan, Hong Kong and Taiwan.

For further information and details: www.europeanartoftaste.com; www.europeanartoftaste.ch