Carotenoids Market Report Stresses on Swelling Demand From Food & Beverage Industry as Consumers Prefer Natural Coloring Supplements, Reports Fact.MR

It has been noticed that rising demand from customers for clean and natural products extracted from natural colors is expected to act as a key growth driver for the carotenoids market. In addition, prevailing health and wellness movements are working towards the higher adoption of carotenoids amid food and beverage processors.

The utility of lycopene and beta-carotene as colorants in the F&B sector remains to climb a higher path, says Fact.MR study. Beta-carotene is majorly used in cheese, yogurts, spreads, sauces, soups and bakery products. On the other hand, lycopene is receiving surging demand due to its effectiveness as a colorant in soups and sauces. S Higher consumer awareness associated to the benefits of carotenoids concerning eye health, cardiovascular health and immune function functions as a primary growth driver.

As per this assessment, Europe will operate as the most lucrative region for the carotenoids market. The demand in this specific market region exceeded 2 million kg in 2018. Quite recently, carotenoids have become immensely popular among health-conscious consumers living in different parts of Europe . Moreover, the preference towards carotenoids as the prime food coloring agent is another factor motivating their demand in the region.

Apart from Europe , the demand for carotenoids is swelling prominently across Asia Pacific Excluding Japan (APEJ). A variety of nations like India , China , and Vietnam are projected to see healthy growth in feed carotenoids with rise in meat intake as well as wide acceptance of fresh farming methods.

The attainment of vibrant colors concerning different food products using natural colors remain as a key challenge. It should be known that natural colors are unsuited with 'one-size fits all' food processing method. Further, cold storage for preserving the integrity of naturally obtained color is also challenging since opening and closing of storage part can cause microbial contamination or product degradation.

Another challenge for the carotenoids market is ingredient compatibility. Upsurge in process variation across the food processing industry is influencing ingredient interaction. Additionally, oil-based naturally sourced colors comprising of carotenoids and paprika might lead to permanent stains, thereby, creating added challenges for food and beverage processors.

The final section of the report discourse competitive landscape that covers vital information about the leading players from the global carotenoids market. Some of the major manufacturers examined in this study are BASF SE, Archer Daniels Midland Company, Chr. Hansen Holding A/S, Sensient Technologies Corporation, Naturex SA, Cyanotech Corporation, Koninklijke DSM N.V., DDW The Color House, Adama Agricultural Solutions Ltd. and FMC Corporation.

Increasing expenditure on clinical nutrition and functional is also driving the growth of the global inulin market, and this trend is expected to continue over the forecast period 2018- 2028.

Manufacturers are focusing on improving structural quality and taste of fat replacers for use in dairy products. The increasing demand for fat-free dairy products offering flavor and taste similar to the traditional dairy products is resulting in new fat replacer development.

The leading players, including Danone S.A., General Mills Inc ., Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company and Nestle S.A. collectively account for a revenue share of more than 45% of the overall weight management market.

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