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Omar Allibhoy brings Ibérico Ham to British homes and restaurants

A journey through the five senses A journey through the five senses Guests took part in asensory tastingled byJesús Pérez Aguilar, General Director ofASICI, who guided them through the textures, aromas and flavours that define Ibérico Ham. "Through the European campaign ' Awaken Your Ibérico Sense', we continue working to strengthen the image of Ibérico Ham as a gourmet product that combines tradition, origin and excellence, while also adapting to modern consumer...
London, (informazione.news - comunicati stampa - cibi e bevande)

Guests took part in a led by , General Director of , who guided them through the textures, aromas and flavours that define Ibérico Ham.

 explained Jesús Pérez.

The session also unveiled , an upcoming that will feature . Easy to recreate at home, these dishes will showcase the as the star ingredient in everything from comforting meals to refined small plates.

 said .

During his live cooking demonstration, Allibhoy prepared two of his signature dishes — tomato bread with Ibérico Ham and burrata with Ibérico Ham and roasted pear — demonstrating how this iconic ingredient can elevate both casual dining and fine gastronomy.

 added , President of ASICI.

Training remains one of the sector's key priorities. ASICI, with the support of and , has developed a 12-hour professional programme combining theory and practical slicing sessions. This initiative aims to enhance the expertise of hospitality professionals — the true ambassadors of Ibérico Ham in international markets — while reinforcing its position as a symbol of European excellence.

The event in London became a bridge between cultures — an invitation to discover how a single slice of Ibérico Ham encapsulates centuries of heritage, sustainability and craftsmanship from the Iberian Peninsula, the heart of the Mediterranean diet. Through initiatives such as 'House of Ibérico by Omar Allibhoy ', ASICI and its European partners continue to connect European culture with contemporary gastronomy, inspiring Britons to enjoy Ibérico Ham both at home and in their favourite restaurants.

Luis de la Osada
luis.osada@thetacticsgroup.com 
+34 915 06 28 60

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