Turismo
Sojern Introduces Inaugural European Destinations Advisory Board in Paris
" Europe is home to some of the world's most diverse and competitive destinations, each with unique opportunities and challenges. The Board will focus on developing shared frameworks around audience measurement, sustainability communication, and AI-led personalisation, key themes reshaping destination marketing globally," said . "At Sojern, we're proud to be uniting voices from across the region to share perspectives, harness digital innovation and co-create solutions that keep Europe at the forefront of global tourism—helping destinations reach and inspire travellers in more meaningful ways."
Sojern's commitment to investing in destinations goes beyond helping them identify and engage with ideal travelers—it extends to advancing the travel industry as a whole. Through its European Destinations Advisory Board, Sojern will collaborate with leading tourism professionals to address the evolving needs of destinations and develop innovative solutions that enable global growth. The 2025 Board of Advisors unites experienced leaders who share a common goal: driving the industry forward together.
Sojern is pleased to introduce :
From co-op strategies to the recently released State of Destination Marketing 2025 report offering insights from nearly 200 destination marketing organizations (DMOs) from around the world, Sojern has long been a reliable partner for DMOs, providing cutting-edge solutions to boost visitation and highlight the economic benefits of digital marketing programs.
To learn more about how Sojern collaborates with destination marketers, please visit:
www.sojern.com/destinations .
Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight , intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe , Middle East and Africa , and Asia Pacific .
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