Trustpilot unveils new features to help businesses further leverage consumer insights, drive growth

Customer trust can make or break a brand. According to PWC's 2024 Trust Survey, 93% of business executives agree that building and maintaining trust improves the bottom line. To underscore this, 46% of consumers say they spend more with brands that they trust and 28% would even pay a premium. Customer trust can make or break a brand. According toPWC's 2024 Trust Survey,93%of business executives agree that building and maintaining trust improves the bottom line. To underscore this,46%...

Customer trust can make or break a brand. According to PWC's 2024 Trust Survey, 93% of business executives agree that building and maintaining trust improves the bottom line. To underscore this, 46% of consumers say they spend more with brands that they trust and 28% would even pay a premium.

Businesses have no shortage of customer data—star ratings, NPS scores, survey results, social engagement - but turning that data into actionable strategies has been a missing link. In fact, according to the same PWC Trust Survey, 90% of business executives from a range of industries believed that their company was highly trusted by consumers, however, only 30% of consumers polled indicated that they highly trust the businesses in those industries.

Trustpilot's new features enable brands to transform reviews into an invaluable data source for customer, market, and competitive insights. These insights can bolster sales, strengthen customer relationships, and ultimately, help businesses improve. The new features enable Trustpilot customers to:

Many businesses understand the value of earning trust with customers, but can struggle to turn customer feedback into valuable action. Trustpilot's new features change that, giving brands the insights needed to build a business their customers trust.

"Customer feedback isn't meant to just be collected—it's meant to drive action," said Alicia Skubick, Chief Customer Officer at Trustpilot. "When businesses showcase their TrustScore in advertising, or refine internal processes to address customer concerns, they are turning their customers' voices into measurable business success. These features will enable businesses to take those insights, and the value they offer, further."

To learn more about working with Trustpilot, and the new features, visit: https://uk.business.trustpilot.com/

About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 320 million reviews and 70 million monthly active users across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we're headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

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