Back To Black - Seven In 10 Brits Prefer A Traditional Brew, Says New UK Tea and Infusions Census Study

"The publishing of our latest New Tea Census Study coincides with International Tea Day (21st of May) this year – a day designated by the United Nations to raise awareness about tea's history, cultural significance, and economic importance," comments Dr Sharon Hall, Chief Executive of the UKTIA. "As a nation with a long history of tea drinking, Brits are ideally placed to raise a cup or two to celebrate. What's more, the Tea Census Study data clearly shows that the majority of us stick to tradition when it comes to our brew choice," notes Dr Sharon Hall further.

LONDON, 19/05/2025 (informazione.news - comunicati stampa - cibi e bevande)

comments Dr Sharon Hall , Chief Executive of the UKTIA.

Dr Sharon Hall continues:  

However, interestingly, the split between our preferred infusion changes with age, according to the .

says Dr Sharon Hall , adding,

She continues,

Additionally, more women than men were likely to deviate from tradition when it comes to their main brew of choice, with one in five women (19%) opting for herbal infusions compared to just one in eight (12%) men.

, says Dr Sharon Hall ,

Perhaps this tendency to prefer tea bags reflects our need for convenience in our ever faster paced modern world, with the data also suggesting that perhaps many of us are prone to making our tea in too much of a rush.

says Dr Sharon Hall .

In fact, the ideal tea brewing time of 3-4 minutes suggested by the UKTIA applies to a wide variety of different teas, including Darjeeling, Assam, Ceylon, and Earl Grey black teas.

When asked how long they left their tea to brew before drinking it, the top answer overall was just 1-2 minutes, while nearly a fifth (18%) said less than a minute, and 16% said 2-3 minutes.

Dr Sharon Hall comments,

 

In summary Dr Sharon Hall notes:

Want to know what makes the best brew? UKTIA's Dr Sharon Hall has put together a few simple steps to help ensure you make the best brew this International Tea Day and beyond:

To discover more about tea, see: https://www.tea.co.uk/  

The United Kingdom Tea & Infusions Association (UKTIA) is an independent, non-profit making body that works in support of the industry and is dedicated to promoting tea and herbal infusions and their unique story to consumers, the media, and key stakeholders. UKTIA works on behalf of the world's major tea producing and exporting countries, UK tea packers and allied UK companies who support the tea and herbal infusions supply chains. The UKTIA provides support and information of a technical, scientific, and regulatory nature. UKTIA is the voice of the British tea and herbals industry.

The UK TEA & INFUSIONS ASSOCIATION is the trade association for the UK tea industry.

 Perspectus Global; April 2025 ;1015 respondents

  https://www.tea.co.uk/make-a-perfect-brew  

View original content:https://www.prnewswire.co.uk/news-releases/back-to-black---seven-in-10-brits-prefer-a-traditional-brew-says-new-uk-tea-and-infusions-census-study-302458020.html