Cibi e Bevande
Siwar Foods selected as distributor for TGI Fridays in Kingdom of Saudi Arabia
The TGI Fridays retail products will be sold through an extensive retail network in KSA and via online partners, including Siwar's own online store.
Commenting on the partnership, CEO & Founder Loaye Al-Nahedh said: 'We are delighted to be partnering with the Rastelli Global to bring such a family restaurant favourite to Saudi consumers. This relationship represents a further step in our journey to establish Siwar as a household name in the Ready to Eat (RTE) category'.
In a short period of time, Siwar has worked with the leading manufacturers around the world to introduce a growing range of time saving products into the Saudi retail market, including; ready to eat meals, pizzas, waffles, pancakes and desserts.
Rowan Davis , Managing Director, Rastelli Global Middle East, further added: 'It's a privilege to be working with such a dynamic player in the FMCG space and we are confident that Siwar will succeed in optimizing the growing potential of the Saudi market, by fully commercializing the TGI Fridays range. This agreement represents the start of a long-term relationship between our two companies'.
Photo: https://mma.prnewswire.com/media/2076555/TGI_Friday_Chicken.jpg
Logo: https://mma.prnewswire.com/media/2044506/4034914/Siwar_Foods_Logo.jpg
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