Spettacolo
Zalando celebrates one year of 'Drama-free' pre-owned fashion with a dedicated campaign to launch iconic celebrity styles.
Zalando, Europe's leading platform for fashion and lifestyle, launches its Pre-Owned Drama-free campaign, to celebrate the one-year anniversary of its pre-owned category that allows customers to find unique items and trade-in their existing clothes through a convenient digital experience.
The campaign is brought to life through three Hero Films (Watch HERE), Directed by Alice Moitié and fronted by TikTok sensation Lubalin, Award-Winning singer Camille Lellouche and Italian Dancer, Valentina Vernia .
Launched today, the Pre-owned 'Drama-free' marketing initiative delivers a campaign inclusive of PR, Influencer, and Social Media and an ATL campaign in twelve markets, including Ireland , Italy and Spain . The TVC - directed by Alice Moitié - takes inspiration from the day-to-day challenges and 'dramas' that can be posed by pre-owned fashion, while showing how Zalando's Pre-owned category can offer a more simple and reliable experience. The same convenient delivery and return terms, coupled with easy payment methods, quality assured items and a smooth digital experience, all contribute to an elevated pre-owned fashion experience combined with Drama-Free convenience.
To further mark the first anniversary, a roster of top actors are contributing to the unique and fresh assortment of pre-owned products found on Zalando by trading in a limited number of iconic outfits, which fans can purchase on the site. The actors, no strangers to drama themselves, include of-the-moment Actor, Omar Rudberg , Actress and Singer, Julia Wieniawa, Actor and LGBTQA+ Activist, Lola Rodriguez , and Italian Actor, Pietro Turano . The collection of celebrity items will drop on 27th September, and fans can follow links on Zalando social channels to shop their heroes' original looks.
says Torben Hansen , VP Recommerce at Zalando.
Natalie Wills , Director of Marketing at Zalando, says
Zalando (https://corporate.zalando.com) is Europe's leading online platform for fashion and lifestyle. Founded in
Berlin in 2008, we bring head-to-toe fashion to about 45 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As
Europe's most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact on people and the planet.
www.zalando.com
Instagram: @Zalando @zalando_beauty @zalando_man
The Pre-owned campaign was brought to life in collaboration with creative agency Kolle Rebbe. For over 25 years, Kolle Rebbe has been one of the most creative communication agencies in Germany , where strategists, creatives and specialists from all disciplines develop integrated communication solutions across media and country borders. 280 people from 20 nations also invent original products and support start-ups in the middle of Hamburg's iconic Speicherstadt. Kolle Rebbe is part of Accenture Interactive, the largest digital agency in the world, since 2018.
Video - https://www.youtube.com/watch?v=ycvOLq0UPVA
Infographic - https://mma.prnewswire.com/media/1625372/Zalando_Pre_owned_Infographic.jpg
Photo - https://mma.prnewswire.com/media/1625373/Zalando_Valentina_Vernia.jpg
Photo - https://mma.prnewswire.com/media/1625374/Zalando_Camille_Lellouche.jpg
Photo - https://mma.prnewswire.com/media/1625375/Zalando_Lubalin.jpg