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Campus Network Innovation to Spearhead 150% Increase in Enterprise WLAN Infrastructure Revenues by 2030, Reaching Nearly US$21 Billion
There are four distinct groupings of WLAN vendors supplying campus. The first are the all-rounders addressing virtually all campus types, a category which includes Cisco, HPE Aruba Networking, and CommScope RUCKUS Networks. The second are the vertically focused which optimize for certain industries, such as Arista and Extreme Networks. The third are the technology specialists which differentiate through the application of unique or highly innovative technologies. Fortinet, which places advanced security at the core of its value proposition, fits this definition. The final group are the Small and Medium Business (SMB) targeted vendors like NETGEAR and D-Link. Each strategy has its advantages and disadvantages. All-rounders enjoy the largest Total Addressable Market (TAM) but need more focus and targeted optimizations for specific sectors. Although the vertical focused can become trusted suppliers for their chosen industry, they may lack the capabilities to address opportunities outside of their niche. Technology specialists' success is contingent on their chosen technology's fortunes. Finally, the targeted SMB operates in a market that, although offering a low barrier to entry, suffers from lower margins due to price sensitivity.
The latest WLAN innovations will enable MSPs to finally provide the guaranteed SLAs for high predictability and reliability that modern campus environments require, and the introduction of OpEx-orientated Network-as-a-Service (NaaS) models will help expand access to these performance standards to a broader market. "Lean enterprises have been the fastest to adopt NaaS, as they rely on short-term financial planning and are keen to reduce CAPEX and cut IT budgets by shifting to an OPEX model. This includes those in the carpeted enterprise, retail, and hospitality verticals. In contrast, large public venues, healthcare facilities, and industrial manufacturing sites are proving resistant to handing campus networking management over to MSPs or WLAN vendors, as they wish to retain control over the network and, in many cases, are facing comparatively less pressure with talent sourcing and retention," Spivey concludes.
These findings are from ABI Research's Next-Generation WLAN for Campus Networking: Market Opportunities, Challenges, and Business Models application analysis report. This report is part of the company's Wi-Fi & WLAN Technologies & Markets research service, which includes research, data, and analyst insights. Based on extensive primary interviews, market data reports present in-depth analysis of key market trends and factors for a specific technology.
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