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Fruit Attraction 2025 to host the biggest edition in its history
Fruit Attraction 2025 is growing substantially, taking up to (3, 4, 5, 6, 7, 8, 9, 10, 12 and 14). Halls are to optimise the experience for exhibitors and visitors alike.
The Area will once again account for around , settling its strategic weight within the overall offering. The area will also feature prominently, alongside —a space focused on cold chain solutions and fresh produce transport. Meanwhile, the area, which includes Biotech Attraction and Smart Agro, is seeing a strong growth this year, from 2024, reinforcing its role as a hub for innovation, research and tech development applied to the industry.
Out of , . Domestic participation accounts for in the global fruit and vegetable market is reflected in the strong presence of all its , , with . are added, including Algeria , El Salvador , Ethiopia , Georgia , Hungary , Malta , Jordan , Mauritius , Senegal , Serbia, Uganda , Uzbekistan , Vietnam and Zimbabwe .
Fruit Attraction intends to offer a platform for international expansion and promotion. In this regard, , along with the and will activate the , inviting retail purchasing managers, importers and wholesalers who will bring a special dynamism to the trade fair business.
This year's edition features with a full programme of round tables, guided tours and B2B sessions to foster trade relations. Tomatoes will take centre stage as the featured product, with a programme highlighting their nutritional value, economic relevance and role in global trade dynamics.
A new feature is the , a specially signposted route within the trade fair that will give greater visibility to companies with .
Fruit Attraction 2025 proposes a packed . On this occasion, the will host congresses such as and . In addition, there will be other events such as the and other interesting talks.
As usual, will highlight the culinary versatility of fruit and vegetables with attractive live
.
Moreover, , with will be the area devoted to innovation and new business developments within the industry. In this area, the fair will once again host the , now a flagship event that champions innovation and enterprise across the industry.
Fruit Attraction will be awarding the , which will recognise exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in four categories: . Likewise, the and the will be presented, the latter dedicated to renowned international media specialising in the fruit and vegetable industry.
, an event backed by the Ministry of Agriculture, Fisheries and Food, will count on its who will lead event. This edition has and counts with the partnership of the , , and .
evalera@ifema.es
More information on: https://www.ifema.es/en/fruit-attraction
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