VIA Egencia rolls out new online rail booking platform

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A crucial part of the new interface for rail bookings was the use of eye-tracking research carried out with a group of volunteer business travellers. The resulting data was visualized in so-called "heat maps" that document which parts of the booking pages draw the most attention from users, and which parts were ignored. The results were used to optimize the website design, adapting the information and text according to the patterns registered during the study.

Michael Schüller, managing director at VIA Egencia Sweden, says:

Earlier in the year, VIA Egencia was awarded the prize for at the Business Travel Awards in Stockholm .

VIA Egencia is the leading Travel Management Company in the Nordics and part of the Egencia worldwide network of business travel experts. The global TMC provides innovative business travel technology and expert local service to more than 10,000 clients in over 64 countries around the world. As part of the Expedia group (NASDAQ: EXPE), one of the world's largest online travel companies, VIA Egencia provides forward-looking companies with the ability to drive compliance and cost savings in their travel programs, while meeting the needs and requirements of the modern business traveller. For more information please visit us at www.egencia.se