Moda
When it Comes to Personal Organisers, Brits Mix Technology With Tradition
A whopping 79% of respondents record their social diary in a Filofax organiser, compared to just 57% using an organiser for business purposes. Perhaps the appeal of the Filofax organiser as a fashion accessory drives a greater level of high-visibility social use?
Sharon Golbey of Filofax comments "With our classic and fashion trend designs, and recent collaboration with designer, Alice Temperley , a Filofax organiser can be a stylish solution for scheduling work and life activity."
Golbey continues, "One Filofax personal organiser can last a lifetime, users simply replace the paper organiser refills as needed, recycling the old ones. A Filofax organiser can become truly personal, tailored to individual use, with refill types ranging from diary, address book and to-do lists, to lined notepaper."
Filofax organisers are available in a range of sizes, from 'mini', a small handbag-friendly version, to A4, with personal organiser refills of all sizes available to buy all year round.
Notes to editors:
Survey conducted by KRC Research
1. http://consumers.ofcom.org.uk/2011/08/a-nation-addicted-to-smartphones/