Telecomunicazioni
Stepping up marketing and communications in support of growth and transformation
Ericsson (NASDAQ:ERIC) today announced the formation of a new and stronger Marketing and Communications function on the Group level to drive scale, simplicity and speed throughout its marketing and communications operations. The new organization will combine resources and responsibilities from current Communications and Marketing operations on group level to efficiently support Ericsson's market leadership and transformation to becoming a software and services centric ICT player.
Hans Vestberg, President and CEO at Ericsson, says: "The new Marketing and Communications function takes on the important task to translate our Networked Society Strategy into effective and efficient global activities to build brand and perception in support of business growth and company transformation".
Helena Norrman is appointed Chief Marketing and Communications Officer and Head of Group Function Marketing & Communications. Norrman currently holds the position as Chief Communications Officer and will remain member of Ericsson's Executive Leadership Team.
Helena Norrman says: "Marketing and Communications will play a central role in our success as a company going forward and I am excited about taking on this new challenge. We have a great story as a company and an experienced global team. I am convinced that this will be a strong asset for us as we continue our journey into the Networked Society".
The new organization will be effective as of November 1, 2014.
Bio and picture of Helena Norrman can be found at: http://www.ericsson.com/thecompany/corporate_governance/company_management/helena_norrman
NOTES TO EDITORS
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
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