GOOD FOR YOU, GOOD FOR THE ENVIRONMENT - NEW CAMPAIGN CELEBRATES UNIQUE AUSTRALIAN PRODUCE

KIAA President Ray Borda said people want fresh, unique flavours that push creative boundaries, but they also want healthy options without sacrificing the food they love. KIAA PresidentRay Bordasaid people want fresh, unique flavours that push creative boundaries, but they also want healthy options without sacrificing the food they love. "This uniquely Australian produce has an excellent flavour, similar to lean beef, but wonderfully rich. And as a result of wild grazing, it's free from...

KIAA President Ray Borda said people want fresh, unique flavours that push creative boundaries, but they also want healthy options without sacrificing the food they love.

"This uniquely Australian produce has an excellent flavour, similar to lean beef, but wonderfully rich. And as a result of wild grazing, it's free from antibiotics, added growth hormones and added chemicals."

The commercial industry employs more than 3,000 people across Australia, predominantly from rural and remote areas, and supports local farmers. Commercial harvesting of kangaroos is widely considered by the scientific community, government, animal welfare experts, indigenous groups, and the agricultural industry as a responsible way to manage kangaroo numbers while boosting the economy.

Mr Borda continued: "We have high profile ecologists and scientists calling for the Australian kangaroo industry to be expanded because our production system is more attuned to Australia's fragile arid rangelands than European based agriculture."

"It's estimated that kangaroo meat has one-third the carbon footprint of beef, making it a sustainable choice – it's good for you and good for the environment."

To view the campaign video and discover Australia's best kangaroo recipes, visit www.kangarooindustry.com/premiummeat.

Media contact: [email protected]

Australia has a national commercial code of practice for the humane treatment of kangaroos based on the latest scientific research into kangaroo behaviour and ecology. The industry must meet the code's high animal welfare standards set by animal welfare experts including The Royal Society for the Prevention of Cruelty to Animals (RSPCA), Australian Veterinary Association (AVA), state governments and regulators, the kangaroo industry and farmers.

Video - https://mma.prnewswire.com/media/1843004/image_1.mp4