Istruzione e Formazione
'Now+Next' reaches over 4,000 girls in the UK to tackle the technology industry's gender gap
The association launched in 2022 as a collaboration between leading product analytics company Mixpanel , digital product design and build experts Candyspace and mobile experience company Airship , with the objective to inspire the next generation of female technology leaders. They partnered with Founders4Schools , an award-winning charity that bridges the gap between education and the world of work. The charity connects young people with inspirational volunteer role models to share their career journeys and what led them into their industry.
The Now+Next scheme was designed to challenge the gender biases and stereotypes that girls and young women are exposed to from a young age. It aims to help tackle the gender gap in the technology industry by providing girls with exposure to female technology leaders early on, inspiring them to make informed decisions about their future during critical early periods of their education.
To mark International Women's Day 2023, Now+Next hosted an event in London that saw over 30 students from three schools attend. The main objective of the event was to encourage girls to pursue careers in data, design, and technology and to choose STEM subjects for A-Levels. The day started with an introductory presentation which framed the landscape of gender inequalities in science and technology and provided an overview of how the partners work together.
This was followed by breakout sessions hosted by each technology partner in which the girls were able to pitch to clients about how they would solve problems, and learn about the different journeys women have taken to end up in the technology industry. They then had the chance to network before the day wrapped up with a leadership panel featuring female leaders from the technology partners.
Beyond hosting events for students, the partners have also invited female students to complete work experience placements to gain a hands-on understanding of the technology industry. Since launching Now+Next, Mixpanel has hosted six students for work experience. During the placement, the girls learnt about the different career paths at Mixpanel and in product analytics and were given a case study assignment to complete. Candyspace also runs a work experience programme which gives each participant the chance to design and build their own iPhone app under the guidance of their digital experts. Tasks throughout the programme include conducting user research, generating concepts, creating visual designs, coding, testing and presenting the finished product.
Despite the progress made in recent years, there are still many barriers to girls entering the technology industry. Girls are often discouraged from pursuing STEM subjects due to societal expectations and gender biases that suggest STEM is a 'male' domain. This gender imbalance limits innovation and creativity in the tech industry, as diverse perspectives are needed to solve complex problems, meaning increasing the representation of women in tech is not only important for gender equality, but also for the industry's growth and development.
By offering opportunities to experience the industry and providing female role models to look up to, Now+Next hopes to enable girls and young women to see technology as a viable career path. By breaking down these barriers and encouraging more girls to pursue careers in tech, we can create a more inclusive and innovative tech industry for the future.
As a founding member of the Now+Next association, Airship's mission is to inspire young women by helping them understand possibilities, providing connections, and supporting experiences in data, design, and technology. The Now+Next program is one example of Airship's DEI focus on talent, workforce, and community impact by reinforcing our commitments and year-round efforts to uplift the industries and communities we serve across the globe. Collaborating with other leaders on this important work shows how much strength there is in numbers. Airship aims to reduce gender bias in its people experience practices to have an inclusive workforce representation and create an environment that better supports and encourages young women interested in pursuing a career in technology.
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For more information on the association, please visit: Now+Next . To get involved please reach out to nowandnext@candyspace.com.
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