Arte e Cultura
JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING
LONDON , April 29, 2025 /PRNewswire/ -- Johnnie Walker , has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry - uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner.
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https://www.multivu.com/johnnie-walker/9331351-en-gb-johnnie-walker-olivier-rousteing-art-of-couture-meets-art-of-blending
Couture Expression is the inaugural limited-edition release from the Johnnie Walker Vault, co-created by Johnnie Walker Master Blender Dr Emma Walker and Olivier Rousteing. Drawing inspiration from the world of high fashion, the collection elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation.
says Master Blender, Dr. Emma Walker .
This launch brings together two creatives at the height of their craft, each renowned for pushing the boundaries of their art. In a hidden 'atelier' beneath Johnnie Walker Princes Street , Dr. Emma Walker , the brand's Master Blender, and Rousteing collaborated to craft and design a collection of four blends - Spring, Summer, Fall and Winter - capturing Rousteing's personal and emotional connection to each season as well as its sensorial spirit.��
says Rousteing.
Each of the four blends in the collection begins with the same luxurious 'heart', including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection. Dr. Walker then layered hand-selected whiskies from the Johnnie Walker Vault - a library of 500 rare, aged and ghost whiskies, personally curated and rotated from the very best of the 10 million casks of Scotch available to her as Master Blender. In an innovative fusion of creative minds, over the course of 12 months, Dr Walker translated Rousteing's personal narrative into four sensorial journeys through flavour and time.
Emma Walker continued,
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