Industria
Encore Launches Dog Bone Broth Toppers to Meet Growing Consumer Demand
Available in , the new Bone Broth Toppers introduce an entirely new texture to the Encore range. Health is a key trend for global pet owners, with 85% believing pet nutrition to be as important as their own health which is why each variant is made with aids hydration and contains
"Our new Bone Broth Toppers are a strategic addition to the Encore line-up," said Robyn Long , Innovation Manager at Encore. "They combine flavour, nutrition, and transparency— key priorities that drive 49% of global pet owners to buy toppers, a category that UK consumers overtrade in. We're confident this new offering will help our retail partners capitalise on a fast-growing category segment."
Each pouch has an easy-open, easy-pour spout that is , supporting both convenience, portion control and freshness. Encore Bone Broth Toppers are ideal as a
or served as a hydrating treat.
The launch aims to build incremental basket spend and drive traffic in-store and online through the new format innovation. Encore Bone Broth Toppers are now available via Tesco, Sainsburys, Ocado and Amazon with an RRP of £2.
To learn more, visit: www.encorepetfood.com
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