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Diageo Opens Landmark Global Johnnie Walker Visitor Experience
Four and a half years in the making, Johnnie Walker Princes Street is the centrepiece of Diageo's £185million pound investment in Scotch whisky tourism in Scotland – the largest single investment programme of its kind ever seen in Scotch whisky tourism.
To mark the opening a Johnnie Walker flag was raised above the landmark building by Ivan Menezes , Chief Executive, Diageo, and Barbara Smith , Managing Director of Johnnie Walker Princes Street, against the backdrop of Edinburgh's iconic skyline, including the world-famous Edinburgh Castle.
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Facts about Johnnie Walker Princes Street visitor experience:
Johnnie Walker Princes Street is crowned by two world-class rooftop bars and a terrace with breath-taking views of the Edinburgh skyline, including the Explorers' Bothy whisky bar stocked with 150 different whiskies, and the 1820 cocktail bar where drinks are paired with a carefully curated menu sourced from, and representing in culinary form, the four corners of Scotland .
Johnnie Walker Princes Street is also committed to contributing to the community by offering its award-winning hospitality training programme for unemployed people in its special Johnnie Walker Learning for Life academy. The building can also host events in its 200-capacity space.
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In 2019, the Scotch Whisky industry attracted a record 2.16 million visitors and Johnnie Walker Princes Street , and Diageo's £185m tourism investment programme aims to help rebuild Scotch whisky tourism for the future. The investment includes the transformation of distillery visitor experiences around Scotland , including Glenkinchie, Clynelish, Cardhu and Caol Ila – the Lowland, Highland, Speyside and Islay homes of Johnnie Walker , linked to Johnnie Walker Princes Street to form a world-class network of attractions the length and breadth of Scotland .
Johnnie Walker Princes Street will open its doors to the public at 1 pm on Monday 6 September. Tickets for tours start from £25 per person, including a 90-minute tour and three personalised Scotch whisky samples (all samples are provided with carefully controlled measures and non-alcoholic alternatives available to all guests).
To book and for more information visit www.johnniewalkerprincesstreet.com. For more information on Johnnie Walker please visit: www.johnniewalker.com
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