Smart Home: The Emerging Heart of Personal Data Collection

Smart home data can play to the core services of Alphabet, Amazon and Apple. Among many others, all three are significantly engaged in the smart home market and together represent more than US$500 billion of revenue. If leveraging smart home data to improve their sales by just 1%, then the potential remains significant. By 2022, nearly 300 million households around the world will have some level of smart home adoption. Alphabet already captures a dominant share of online advertising spending – close to US$70 billion in 2017. If it can better target its ads with additional insight from smart home data and charge a premium for its services, Alphabet holds the potential for significant revenue growth. Likewise, Amazon can not only better target its own marketing but can also provide key sales leads and infrastructure for a raft of in-home services.

Smart home data can play to the core services of Alphabet, Amazon and Apple. Among many others, all three are significantly engaged in the smart home market and together represent more than US$500 billion of revenue. If leveraging smart home data to improve their sales by just 1%, then the potential remains significant. By 2022, nearly 300 million households around the world will have some level of smart home adoption. Alphabet already captures a dominant share of online advertising spending – close to US$70 billion in 2017. If it can better target its ads with additional insight from smart home data and charge a premium for its services, Alphabet holds the potential for significant revenue growth. Likewise, Amazon can not only better target its own marketing but can also provide key sales leads and infrastructure for a raft of in-home services.

However, not all companies have the same approach to smart home data and monetizing its value. There are traditional players that are committed to keeping the data they collect within the company, while Apple looks to differentiate its smart home through highlighting the limitations on its own data collection and management within their HomeKit smart home platform.

Consumer sensitivity regarding personal data collection may yet change, especially given the revelations regarding the collection and use of Facebook data. "The ongoing exchange of data between home and device/system provider is at the heart of the modern smart home. Understanding how that data can and will be used will likewise remain at the heart of the impetus behind smart home investment," says Collins.

These findings are from ABI Research's Smart Home Customer Data – The Next Revenue Opportunity? report. This report is part of the company's Smart Home research service, which includes research, data, and Executive Foresights. 

About ABI Research

ABI Research provides strategic guidance for visionaries needing market foresight on the most compelling transformative technologies, which reshape workforces, identify holes in a market, create new business models and drive new revenue streams. ABI's own research visionaries take stances early on those technologies, publishing groundbreaking studies often years ahead of other technology advisory firms. ABI analysts deliver their conclusions and recommendations in easily and quickly absorbed formats to ensure proper context. Our analysts strategically guide visionaries to take action now and inspire their business to realize a bigger picture. For more information about ABI Research's forecasting, consulting and teardown services, visionaries can contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

 

Logo - https://mma.prnewswire.com/media/276887/abi_research_logo.jpg