Salute e Benessere
LA ROCHE-POSAY AND GLOBAL SKIN HEALTH EXPERTS UNITE TO WARN ABOUT LONG TERM CONSEQUENCES OF DANGEROUS 'BURN LINES' SOCIAL MEDIA TREND
As a global leader in sun protection and skin cancer prevention, La Roche-Posay is worried about the long-term consequences of the
challenge and aims at warning the public of how dangerous this practice can be, alongside health professionals.
Through its global program and initiative, the brand promotes sun-safe habits and early detection, offering resources like free mole checks and public education campaigns.
" Burn Lines " stated a group of leading dermatologists (see list at the end of release). " ".
" " warns Véronique Del Marmol , President of Euromelanoma, a pan-European skin cancer prevention ressource center. " . ".
With melanoma rates projected to rise by 40% by 2040, calling for immediate action to warn about this social media trend is without any doubt a true matter of public health.
Jennifer Austin , CEO of GlobalSkin – the leading international not-for-profit organization dedicated to improving the lives of people living with skin conditions globally – adds, " Burn Lines' ."
This is why La Roche-Posay, alongside with world-class dermatologists and leading health associations, join forces to pursue the collective effort to educate on scientifically backed sun safety measures, such as wearing a hat, clothes with sleeves, sunglasses, and apply a broad-spectrum sunscreen SPF50+/UVA on uncovered body areas.
La Roche-Posay will amplify content on social media under to create a positive movement around the critical importance of sun safe habits.
Last, we will relentlessly continue to advocate, with the medical community, towards authorities, policy makers and trade associations to promote responsible sun behavior.
For more information and resources on sun protection and melanoma awareness, please visit La Roche-Posay's Save Your Skin initiative, Euromelanoma and GlobalSkin websites.
Photo - https://mma.prnewswire.com/media/2743635/Protect_your_skin.jpg
View original content:https://www.prnewswire.co.uk/news-releases/la-roche-posay-and-global-skin-health-experts-unite-to-warn-about-long-term-consequences-of-dangerous-burn-lines-social-media-trend-302520887.html