Three Quarters of Brits Drive in the Fast Lane

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- In fact over a quarter of 20-30s never exceed 70mph

LONDON, June 27, 2013 /PRNewswire/ -- With Formula One drivers topping 195mph at Silverstone this weekend, a consumer survey by international provider of traffic information and driver services INRIX found when it comes to putting pedal to metal, a staggering three quarters of all Brits admit to exceeding 80mph, in fact one in three drivers has topped 100mph.

"On the eve of the sold out race at Silverstone this weekend, the findings show the U.K.'s need for speed extends well beyond the track into their daily lives," said Jon Maron, Vice President of Marketing, INRIX. "While speeding is one way to make up for lost time idle in traffic, apps like INRIX Traffic can help drivers find the best route around the day's jams without the risk of a speeding ticket."

The buzz at Silverstone this weekend will be electric, as 120,000 spectators flock to see the world's finest drivers and most highly engineered cars drive impossibly fast. According to the survey, Brits love of motorsport and fast cars runs deep:

Tips for Avoiding the Slow Lane to Silverstone

INRIX analysed recent traffic patterns around Silverstone including traffic conditions from last year's event to help race fans get to the track in time for the big race. Unlike the field at Silverstone who will be racing at speeds up to 200 mph, frustrated spectators could find themselves stuck in traffic on the way to the track crawling at just 19mph -- 10 times slower than their racings idols. INRIX offers the following advice to help drivers avoid lengthy delays around Silverstone this weekend:

Research Methodology and Background:

About INRIX

INRIX is one of the fastest growing big data technology companies in the world. The company leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through cutting-edge data intelligence and predictive traffic technologies, INRIX helps leading automakers, fleets, governments and news organizations make it easier for drivers to navigate their world. Our vision is simple – to solve traffic, empower drivers, inform planning and enhance commerce.

Whether through an in-car or smartphone navigation application, a local newscast or our INRIX Traffic app, our up-to-the-minute traffic information and other driver services help more than 150 million drivers save time, fuel and frustration. INRIX delivers traffic and driving-related insight, as well as sophisticated analytical tools and services across six industries covering nearly 3 miles of road in 32 countries.