Betfred.com: Newer, Slick, Fewer Clicks...

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Some of the most important developments made are more subtle. Nonetheless they undoubtedly further enhance the overall user experience.

Chris Sheffield, Managing Director of Betfred's Gibraltar-based online operations (Petfre), said "The team have worked hard to develop a website to support the aspirations for our business and customer feedback so far has been terrific."

The launch of the new website is the latest in a series of successful ventures for Betfred, following the acquisition of formerly Government-owned Tote Bookmakers, ongoing commercial partnerships with TalkSPORT Radio and Wembley Stadium and the recent announcement that Betfred will be sponsoring the prestigious 2012 Cheltenham Gold Cup.

From humble beginnings in Salford in 1967, Betfred has grown into a network of over 1,350 shops located all around the United Kingdom and the new website does real justice to the proud history of the company, symbolising the determination to remain a front-runner in the betting and gaming industry.

Notes to editors:

If you are using a CMS please use the link text New Betfred Website and destination URL http://www.betfred.com/press-release/betfred-com-newer-slick-fewer-clicks