Mobile Messaging - The Next-generation Global Social Networks

In-depth analysis of companies, strategies and marketsSmartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps.Hundreds of millions are downloading the apps - from KakaoTalk, Line, WeChat, WhatsApp and others - to access free chat messaging, voice and video communications, mobile entertainment and commerce.This presents a huge opportunity to create international digital businesses. And a major threat to Facebook and Twitter.The companies behind the apps have global ambitions:

In-depth analysis of companies, strategies and markets

Smartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps.

Hundreds of millions are downloading the apps - from KakaoTalk, Line, WeChat, WhatsApp and others - to access free chat messaging, voice and video communications, mobile entertainment and commerce.

This presents a huge opportunity to create international digital businesses. And a major threat to Facebook and Twitter.

The companies behind the apps have global ambitions:

In-depth company profiles and SWOT analysis of the major messaging providers:

Company profiles cover:

More essential data:

Key Topics Covered:

EXECUTIVE SUMMARY: THE GLOBAL BOOM IN MOBILE MESSAGING APPS

1. KEY DRIVERS FOR EXPLOSIVE GROWTH

2. SWOT ANALYSIS - THE MAJOR PLAYERS IN GLOBAL MESSAGING

3. GLOBAL RANKINGS OF MAJOR MESSAGING APPS

4. PRIMARY NATIONAL MARKETS

5. STRATEGIES FOR INTERNATIONAL EXPANSION

6. GLOBAL COMPETITION

7. MESSAGING APPS vs SOCIAL NETWORKS

8. BUSINESS MODELS FOR MONETIZING APPS AND USERS

9. VALUING MOBILE MESSAGING COMPANIES

10. IS MOBILE GAMING THE FUTURE FOR MESSAGING APPS?

11. OPPORTUNITIES FOR BRAND MARKETING AND CONTENT SALES

12. CHALLENGES TO BUSINESS MODELS AND EXPANSION

13. IN-DEPTH COMPANY PROFILES: MAJOR MOBILE MESSAGING APPS

14. APPENDIX: STARTUPS IN BRIEF - NEW AND INNOVATIVE APPS

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/p7dgkg/mobile_messaging

Media Contact: Laura Wood , +353-1-481-1716, [email protected]