The River Island Clothing Exchange at Reading Festival

The River Island Clothing Exchange was based in The Village at Reading Festival over the August bank holiday weekend and was inundated with festival-goers who were keen to swap their old clothes for new pieces from the latest River Island collection.

The River Island Clothing Exchange was based in The Village at Reading Festival over the August bank holiday weekend and was inundated with festival-goers who were keen to swap their old clothes for new pieces from the latest River Island collection.

The scheme was a big success with a constant queue of men and women lining up to donate their old clothes. All 4,000 units were given away over the course of the weekend, with the team forced to close the shop at times to stagger the clothes swap.
All of the old clothes will be donated to the Newlife Foundation for recycling, with all proceeds going to the charity.