Editoria e Media
ANALOGFOLK GROUP LAUNCHES BEHAVIOURAL TRANSFORMATION CONSULTANCY 'MINDWORKS CONSULTING'
Experts in behavioural economics, data and technology; the MindWorks team helps its clients achieve their business transformation ambitions. It does this by embedding behavioural science methodologies at the heart of the business to allow it to be nimble and reactive to changing business and customer needs.
Bill Brock, co-founder and chief client officer, AnalogFolk Group
Brad Herholdt, CEO MindWorks Consulting.
MindWorks is led by Brad Herholdt , CEO, Michelle Watson , Principal Behavioural Partner and Mark Barry , Principal Consulting Partner, all who previously worked together as business leaders at AnalogFolk. Bill Brock, AFG's Founder will work closely with the team in his role as Chief Client Officer, ensuring that MindWorks' global clients benefit from the award-winning services across AFG's portfolio of brands.
As part of AFG, MindWorks becomes a partner brand to full-service digital creative agency AnalogFolk, bleeding edge, tech-enabled and inclusivity focused content production company Untold Fable, and automation and tech engineering company With Robots. The latter two of which the group launched last year.
Operating out of London , the consultancy is leveraging AFG's network presence in the US, Europe , Asia and Australia , providing a service to global clients whose briefs seek to deliver new value across the world.
AFG helps brands define innovative strategies, deliver breakthrough ideas and leverage new technologies that transform their business for the better. It's able to do this through its infrastructure which provides 'plug & play' access to additional agencies and capabilities.
MindWorks is a global behavioural transformation consultancy, delivering improved business outcomes through a blend of human-centric customer experience, behaviour change and organisation transformation. MindWorks is a part of AFG, the progressive global marketing and technology group creating a smarter future for people, brands and society.
www.MindWorksConsulting.com
AFG is a progressive marketing and technology group, creating a smarter future for people, brands and society. Independently owned and operating since 2008, AFG helps brands define innovative strategies, deliver breakthrough ideas and leverage new technologies that transform business for the better. The group includes full-service digital creative agency AnalogFolk, content production company Untold Fable and automation and tech engineering company With Robots. AFG operates using dynamic borderless global resourcing, powered by a shared tech platform and over 300 folks worldwide. Global clients include Nike, Netflix, Amazon, Beats, Bayer and HSBC.
www.afgmartech.com
Contact
For enquiries regarding MindWorks or AnalogFolk Group please contact: Natalie Melder-Smith / natalie.melder-smith@analogfolk.com / +44 (0)7818 457 635
Logo: https://mma.prnewswire.com/media/1727832/MindWorks_Logo.jpg