LeGuide.com Group : 2011 Results - High profitability for LeGuide.com in a changing market environment

Press release Paris, March 6(th) 2012 2011 Results High profitability for LeGuide.com in a changing market environment +5.3% continued organic growth Within a new competitive environment impacted by the different changes introduced by Google, LeGuide.com group announces an organic growth of +5...

Press release

Paris, March 6^th 2012

 

 

2011 Results

High profitability for LeGuide.com

in a changing market environment

 

 

+5.3% continued organic growth

 

Within a new competitive environment impacted by the different changes introduced by Google, LeGuide.com group announces an organic growth of +5.3% with 2011 revenues of EUR 28.2M. Over the year activity growth was sustained throughout each quarter.

 

 

 

A high operating margin of 33% despite marketing expenses increase

 

During the second semester, LeGuide.com accelerated its audience acquisition plan involving an increase of marketing expenses. Including these increased investments, the group generated a high operating margin of 33%.

Net income impacted by an exceptional goodwill depreciation of dooyoo

 

Within this new competitive context that has deeply modified the European market of shopping guides, LeGuide.com decided to proceed to an exceptional goodwill depreciation of its dooyoo subsidiary amounting to EUR 4.5M.  

 

Cash flow from operations was EUR 7M in 2011, and net cash position on December 31^st was

EUR 32.1M.  At year end, LeGuide.com posted a robust balance sheet with EUR 35.7M in equity and a limited financial debt of EUR 2.7M.

 

 

Perspectives: The new market environment as an opportunity for LeGuide.com to become leader in Europe.

 

In a deeply modified market, size becomes a major asset to develop audience and gain market share. Therefore, LeGuide.com accelerates its strategy in order to become a European market leader.

 

The audience acquisition strategy involving an increase of marketing investments will be pursued throughout 2012. In January 2012, LeGuide.com reaches 16.8 million Unique Visitors*, an increase of 18% compared to January 2011.

 

Besides, LeGuide.com has announced the signature of a purchase agreement for the acquisition of the online shopping guide Ciao. With this operation, still subject to legal precedent conditions, LeGuide.com would become the first online shopping guide in Europe reaching an unduplicated audience of 31.8 Million Unique Visitors. In addition to critical size, LeGuide.com would also leverage different synergies in order to attract more Internet users and e-merchants and become the European market leader

 

 

Publication of Q1 2012 revenues on May 2^nd after stock market close

 

 

About LeGuide.com Group

LeGuide.com Group, a publisher of online shopping guides, comparison websites, shopping search engines and platforms for consumer ratings, has a total audience of 16.8  Million Unique Visitors. LeGuide.com is present in 14 European countries through a multi-site strategy surrounding a brand portfolio, including leguide.com, dooyoo.com, mercamania.com and antag.com. The group that lists 164 million offers from 74 500 e-merchants has generated EUR28.2 million in revenue in 2011. LeGuide.com has been certified as an "Innovative company" by OSEO (a French public agency that supports SMEs) and is listed on the Alternext board of NYSE Euronext Paris (ticker: ALGUI; ISIN code: FR0010146092).

 

 

* source : Comscore, January 2012

 

 

Plus d'information : www.leguide.com/finance

 

 

 

 

 

 

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