Varie
LeGuide.com Group : 2011 Results - High profitability for LeGuide.com in a changing market environment
Within a new competit ive environment impacted by the different changes introduced by Google, LeGuide.com group announces an organic growth of +5.3% with 2011 revenues of EUR 28.2M. Over the year activity growth was sustained throughout each quarter.
During the second semester, LeGuide.com accelerated its audience acquisition plan involving an increase of marketing expenses. Including these increased investments, the group generated a high operating margin of 33%.
Within this new competitive context that has deeply modified the European market of shopping guides, LeGuide.com decided to proceed to an exceptional goodwill depreciation of its dooyoo subsidiary amounting to EUR 4.5M.
Cash flow from operations was EUR 7M in 2011, and net cash position on December 31 was
EUR 32.1M. At year end, LeGuide.com posted a robust balance sheet with EUR 35.7M in equity and a limited financial debt of EUR 2.7M.
In a deeply modified market , size becomes a major asset to develop audience and gain market share. Therefore, LeGuide.com accelerates its strategy in order to become a European market leader.
The audience acquisition strategy involving an increase of marketing investments will be pursued throughout 2012. In January 2012, LeGuide.com reaches 16.8 million Unique Visitors*, an increase of 18% compared to January 2011.
Besides, LeGuide.com has announced the signature of a purchase agreement for the acquisition of the online shopping guide Ciao . With this operation, still subject to legal precedent conditions, LeGuide.com would become the first online shopping guide in Europe reaching an unduplicated audience of 31.8 Million Unique Visitors. In addition to critical size, LeGuide.com would also leverage different synergies in order to attract more Internet users and e-merchants and become the European market leader
Copyright Thomson Reuters
Attachment(s)
http://hugin.info/151397/R/1591854/500400.pdf
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: %s via Thomson Reuters ONE