Spiro Delivers Never-Before-Seen Data Linking Live Events to Purchase Intent and Revenue Impact

Key Findings Include:  Key Findings Include:   " Theory doesn't win budget. Data does," saidCarley Faircloth-Kilmurray, Global CMO, Spiro. " The Experiential Marketing Impact Report connects live experiential directly to purchase intent, and paired with the assessment tools and companion pieces, gives marketers the rationale to have data-informed conversations with their leadership to reposition experiential in their marketing mix. " The study also demonstrates experiential's ability...

LAS VEGAS, 03/09/2025 (informazione.news - comunicati stampa - editoria e media)

 

" ," said Carley Faircloth-Kilmurray , Global CMO, Spiro. " "

The study also demonstrates experiential's ability to impact every stage of the funnel:

" ," Faircloth added.

To help leaders put insights into action, EMIR is released with a Strategic Toolkit that translates findings into practical resources, including:

Download EMIR & the Strategic Toolkit HERE .

Spiro (sp-eye-roh) is a strategically-led, creatively-driven, leading global experiential agency. We use the channel of experiential to cultivate powerful, intangible bonds between brands & their customers that drive revenue. Partnering with some of the world's most recognized brands, we integrate attraction drivers & brand objectives to design events & experiences that yield real, brand value. Experience Brand Gravity, the uniquely Spiro bond between brand & customer. Visit .

Media Contact:
Sara Ahuja
sahuja@thisisspiro.com

Photo - https://mma.prnewswire.com/media/2759682/Spiro_Experiential_Marketing_Impact_Report.jpg

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