Editoria e Media
Extreme Reach Closes Deal to Acquire Adstream
The expanded company, operating in 140 countries and 45 languages, currently has close to 400 million creative assets under management, representing the top 100 global brands. As forecasters predict double-digit increases in global ad spend, this is a pivotal moment to future-proof creative operations via one activation platform that provides a complete view of creative assets and the data associated with them.
"We launched Extreme Reach in 2008 with an explicit goal: to power the world's video advertising," said Tim Conley , CEO and Co-Founder of Extreme Reach. "The close of our deal to acquire Adstream makes that mission a reality at a time when it's needed more than ever. Extreme Reach and Adstream have always been customer-first solution providers and now we can deliver what our collective clients have been asking for: one centralized platform for managing and activating global campaigns with talent payment and usage rights management fully integrated."
Extreme Reach (ER) is the only end-to-end global platform that connects and simplifies the creative logistics and activation of multichannel campaigns for marketers, agencies and regional partners. The centralization of all creative assets and campaign workflow in one platform delivers visibility, control and agility, giving brands a competitive advantage in today's complex media landscape. From concept, through every stage of production, asset management, campaign clearance and deployment, to performance reporting and analytics with talent payment and usage rights management fully integrated, ER moves creative at the speed of media with assets cleared for use, and in compliance, everywhere.
With the acquisition of Adstream in June 2021 , ER now operates in 140 countries and 45 languages, representing the top 100 global brands with close to 400 million creative assets under management. With workflow, reporting and analytics in one place, ER gives clients the control and the insight they need across the marketing supply chain to optimize productivity and profitability.
Will Vogel
extremereach@clarity.pr
(347) 844-1974